For some queries, the optimal answer is a short sentence - at most. We're designed a purpose built experience for these scenarios that sugggests questions that you may not have thought of on your own. Then, it gives you many short answers, not just one. These answers are sometimes artificial, but sometimes they're from real humans, who you can talk to. As a human, you can even add your own answers to the mix. Do you believe that every query requires 847,543,345 links in 0.004 seconds? The user experience had to be dramatically redesigned for this to work. Slight tweaks to the SERP don't cut it. This experience does, however, cut off traditional ad-revenue models though since users aren’t spending any time at all on the SERP. A certain sedated and sedentary monopoly that aren’t used to moving will need to defy the history of corporate physics and rise from their stupor or face their inedible expiration. We’re aiming to make this experience fee personal - as if you were transported to be in a room full of the most informed people you know. Giving a SERP to someone who wants a quick answer is like giving a fork to someone who wants soup.